Blue Shield of California —

WHO WE STAND FOR SETS US APART

Last year, Blue Shield defined what it means to be Blue — ultimatley showing that What we stand for sets us apart. 
For 2020, Blue Shield of California looked to what it really means to stand for something. We endeavored to tell the story of female strength, empowerment and determintion — as well as the inspiration that we draw from our role models. Because at the crux of what it means to stand for something, the Who we stand for sets us apart.

AGENCY: BSSP
GROUP CREATIVE DIRECTOR: SINAN DAGLI
CREATIVE DIRECTOR: JUSTIN HARGRAVES
CREATIVE TEAM: KATE URSU
PRODUCER: GRACE LAZARUS
DIRECTOR: NICOLINA KNAPP
PRODUCTION: B-REEL
EDITOR: KATIE TURINSKI, EXILE
ACCOUNT SUPERVISOR: CAITLIN BRICKER