Facebook Year In Review 2018 —
In years past, all users received the same version of a video celebrating their year. However, since everyone lives their life differently, we wanted to create something that felt unique to each person’s individual year.
The “chapters” that appeared in your book were dependant on your personal activity in 2018. For example, only
if you traveled you received a travel module. In a relationship? The love module. Etc. Etc.
The result was 1.2 billion videos that felt truly personalized (without getting creepy 😉) to commemorate 2018.
Or watch it with sound
Plus, WIRED even satirized it — which is cool? I guess?
AGENCY: THE FACTORY
CREATIVE DIRECTOR: DANIEL ILIĆ
CREATIVE TEAM: ED VINCE, J. SMITH, IAN BAUER, KATE URSU, LYNN NAKAMURA, DINESH DAVE
CONTENT PRODUCER: SARA MOTT
PRODUCT PRODUCER: REBECCA HEIM
PRODUCTION COMPANY: HORNET
DIRECTOR: SAM MASON
LINE PRODUCER: DEZ STARVACOS
EP: HANA SHIMIZU