Facebook Year In Review 2018 —
Digital Product
In years past, all users received the same version of a video celebrating their year. However, since everyone lives their life differently, we wanted to create something that felt unique to each person’s individual year.The “chapters” that appeared in your book were dependant on your personal activity in 2018. For example, only if you traveled you received a travel module. In a relationship? The love module. Etc. Etc.
The result was 1.2 billion videos that felt truly personalized (without getting creepy 😉) to commemorate 2018.
See yours ✨
Or watch it with sound
password: 2018
Plus, WIRED even satirized it — which is cool? I guess?