NBA2K20 —
WELCOME TO THE NEXT
NBA2K is more than just a video game. It’s the place where hoopers, gamers and tastemakers alike come together to create what’s next in culture.
Everything from the cover art to the release spot to the launch party contained easter eggs that told stories of what’s next. We used an original song, clothing from up-and-coming designers, and featured rising talent to create our immersive world of next.
AGENCY: BSSP
GROUP CREATIVE DIRECTOR: SINAN DAGLI
DESIGN DIRECTOR: CRIS LOGAN
CREATIVE TEAM: ZACK BROWNE, ALFONSO RUIZ, KATE URSU, JOE ROSE
EXECUTIVE PRODUCER: FEARGHAL O’DEA
ACCOUNT LEAD: JOHN HESS
DIRECTOR: US
PRODUCTION: RESET
WELCOME TO THE NEXT WELCOME TO THE NEXT WELCOME TO THE NEXT WELCOME TO THE NEXT WELCOME TO THE NEXT WELCOME TO THE NEXT




WELCOME TO THE house of NEXT WELCOME TO THE house of NEXT WELCOME TO THE house of NEXT WELCOME TO THE house of NEXT WELCOME TO THE house of NEXT





Release Party Details
Ben Baller - Jewelry maker
Billy Keel - Ball Installation Artist
Erin Miller - Mural Artist
Rude - Apparel Display
IH Nom Uh Nit - Apparel Display
Shoe Surgeon - Custom Sneakers
Tobe - Music (Original Track for NBA2K20)
Choppa - Music