Rao’s Soup Launch —

A Soup With Nothing to Hide


Rao’s took the soup that’s been hidden in cans for decades and put it in a glass jar for all the world to see. We launched their soup embracing their audatious transparency —  beccause when your ingredients list is basically your recipe, you’ve got nothing to hide.

On a related note, I’ve since discovered my alternate dream job as a food stylist.





AGENCY: BSSP
GROUP CREATIVE DIRECTOR: ANDERS GUSSTAFSON
DESIGN DIRECTOR: CRIS LOGAN
CREATIVE TEAM: SAVANNAH HICKS, ASHLEY WOOD, KATE URSU
PRODUCER: TARA KENNEDY
FOOD STYLIST: FANNY PAN
RETOUCHER: SAM NODERMANN
CGI + VFX: NEON
DIRECTOR: JASON APPLE
EDITOR: NICO LITONJUA
ACCOUNT SUPERVISOR: SARAH SIMONETTI





Chicken Noodle? — Chicken Noodle.  | Secret Ingredients — Ingredients |  Suspicious. — Delicious. |  Um... — Yum.  |  A can of soup. — A soup with nothing to hide. |





Chicken Noodle  |  Pasta & Fagioli   |  Tomato Basil   |  Italian Wedding   |  Chicken & Gnocchi   |  Vegetable Minestrone  |  





You could say the campaign was successful, because a few months later, Rao’s launched five more flavors of soup. This time, Lauren the Producer and I food styled the jars ourselves. This is now my food stylining porftolio.